Member Spotlight 

Each month we profile four of our members so that you can find out a little more about everyone in Women that Connect. 

Mairi Taylor 

What do you do, and how long have you been in business? 
I am a wellbeing guide empowering and educating women to find their way back home to themselves. I utilise aromatherapy, juice therapy and lifestyle interventions to support the physical, mental and emotional wellbeing of my clients so that they leave empowered and enlightened to make the changes that will serve them well. I have been in business full time for 10 years with 9 years side hustling prior. In the last three years my business has made a huge pivot turn and switched from being all about the skinny jeans, to the wellbeing of the person wearing them. 
 
Why did you create FAB Fitness? 
My business name came about from the acronym Fit Active Body confident FAB and my logo includes the butterfly as this is the symbol of transformation and metamorphosis. 
 
What do you think has been your biggest achievement since launching your business? 
That in 2020 it will be 10 years old and has continued to transform with me and we have now found our natural resting place powered by crystals, oils and juice. 
 
Is there something most people don’t know about you? 
That I was a Club 18-30 rep when leaving Uni. 
 
Is there a single person who you have learned the most from in your life? If so, what did they teach you? 
There is no single person as I have had so many people along the way serve me lessons as I needed them. The overall lesson from everyone is that you need to trust yourself, know your worth and only take that which serves you well. 
 
If you could have dinner with one living or non-living person, who would it be and why? 
My sister so that we could have the conversations she needed and wanted to have and I wasn’t ready for. 
 
What is your favourite film of all time? 
Grease. 
 
What is your best advice for people starting out in business? 
“Sort” your mind set and know who you are. Do the work on your self-worth as it will save you a fortune in education and courses that you accumulate to prove you are worth people paying you for your services. 
 
What's next for you and your business? 
Consolidation of where we are at and creating the packages that bring the last 10 years together and completing my education and personal development as a One Of Many Coach so that I am ready for the next 10 years. 
 
Clare Farrell
 
 

Kelly Payne 

What do you do, and how long have you been in business? 
I am a website designer and I have been running my business for 10 years. 
 
Why did you create Kelly's-Webdesigns? 
Because I have no imagination!! I’ve had several Kelly’s businesses, Kelly's-Computers, Kelly's-Scanning!! But luckily coding is more about precision than imagination!! 
 
What do you think has been your biggest achievement since launching your business? 
Creating a life I am really proud of and happy living – I have an illness that makes me really hard to employ. I didn’t want to sit on benefits my whole life so I started my business when I was 23. 
 
Is there something most people don’t know about you? 
No, I wear my heart on my sleeve and chat until there is no shutting me up!! But some fun facts, I have competed trampoline gymnastics at national level within the last 5 years. I enjoy knitting and am a rather enthusiastic person. 
 
Is there a single person who you have learned the most from in your life? If so, what did they teach you? 
One of my favourite things to do is learn, so I try and learn as much as possible from everyone I meet. I think the best think I have ever learned is exam technique from one of my teachers at school. It not only taught me how to pass an exam but how to think outside the box. 
 
If you could have dinner with one living or non-living person, who would it be and why? 
No thought needed, my grandad. He passed away last year and I would love to talk to him about my new little boy, who is named after him.. 
 
What is your favourite film of all time? 
Calamity Jane, nothing beats Doris Day!! 
 
What is your best advice for people starting out in business? 
“Just keep swimming”, Dory has the best advice! You never know how close you are to achieving your goals, just keep going you will get there, its about hard work and persistence. That’s all luck is! 
 
What's next for you and your business? 
Another fun filled 10 years!! I really enjoy what I do, not only the coding but also running my business. I am going to carry on as I am and keep growing my business. 
Louisa Sando Patel
 
 
 
 
 
 
 
 
 
 
 

Aime Armstrong 

What do you do, and how long have you been in business? 
As a freelance HR professional, I help to take the stress and worry out of staffing issues for small businesses. Sometimes people just need a bit of advice, sometimes they need help with recruiting or helping someone to move on. I’ve only officially been freelance for a month, however I’ve been getting ready for this move for a little over a year now. 
 
Why did you create Ninja HR? 
A friend heckled me when I was giving a presentation about what I did saying I was an HR Ninja. I loved the idea, it communicates that I am skilled and able to step in and help, but only when necessary. Hopefully it also communicates my desire to move away from the bland corporate world. 
 
What do you think has been your biggest achievement since launching your business? 
Overcoming my fear of pitching and sales. Having worked in the public sector for a long time, this was really scary. But I just dived in and tried it and it turns out it isn’t that bad after all. 
 
Is there something most people don’t know about you? 
I really can use a sword. I was school fencing captain, and as a group of mostly Essex state schoolgirls we once beat the Eton boys, and they cried. 
 
Is there a single person who you have learned the most from in your life? If so, what did they teach you? 
Definitely my Dad. He is an Educational Psychologist and we still talk for hours. He told me early on to separate out someone’s behaviour from them as a person and tackle the behaviour rather than target them. This early lesson is one of the reasons I am able to remain calm in really difficult situations as I don’t take things personally and can empathise that even when people have done really nasty or naughty things that isn’t necessarily who they are. 
 
If you could have dinner with one living or non-living person, who would it be and why? 
George Clooney - do you really need to ask why!!!! 
 
What is your favourite film of all time? 
Whatever I’m excited about watching next. I’m not a great fan of repeats. I love Sci-Fi. 
 
What is your best advice for people starting out in business? 
Remember that it is going to be tough, but if you take one step at a time and just keep going, you will find you can achieve truly amazing things. 
 
What's next for you and your business? 
Sorting out my marketing. I’ve been lucky so far and my customers have all come through word of mouth, but I need to work on my brand, social media and actually get a website. 
 
Lisa Bacon
 
 
 
 
 
 
 
 
 
 
 
 

Anita Baldwin 

What do you do, and how long have you been in business? 
I help businesses with their marketing. All aspects really but essentially, I help businesses try to get more enquiries and sales. I have been working in marketing for 25 years and working for myself for about 6 months. 
 
Why did you create Anita Baldwin Marketing? 
I love marketing and I’m a sucker for it!! Packaging in particular and clever advertising. Oh and a great tag line too. I think it’s tragic when a business has a fantastic product or service but doesn’t know how to describe it in a way that will appeal to people and equally, I think there are an awful lot of confusing messages out there. I often look at a website and think, yes but what do you do? I think marketing should be straight forward, honest and have integrity but still appeal to the right audience. I can help with that because for some reason I see it all really clearly when it comes to other people’s businesses!! I’m rubbish at marketing myself though!!! 
 
What do you think has been your biggest achievement since launching your business? 
Definitely making a success of networking. I was in corporate-land for a really long time and knew exactly what that consisted of. Deciding to go for it and work for myself happened pretty quickly and I knew I needed to find customers but I’m not a natural when it comes to walking into a room full of strangers. I took a deep breath and went for it (needing to pay the mortgage was a good incentive!) and I’ve met some amazing people. And I actually enjoy it now! And I’ve found some customers who I help with their marketing and they are happy. So I’m really proud of myself for making it work (although I’ve also been lucky and met some great business owners who have helped me along the way). 
 
Is there something most people don’t know about you? 
Loads!! My friends and I used to give Chesney Hawkes nuisance phone calls when we were at University. Odd I know!!!! Looooong story…….. 
 
Is there a single person who you have learned the most from in your life? If so, what did they teach you? 
I’m still learning! I’ve had some great bosses who have inspired me and some really awful bosses who I’ve probably also learnt from. I get inspired from all sorts of people and things. I’m discovering more things about myself since starting my business however and I’m finding it an interesting journey. 
 
If you could have dinner with one living or non-living person, who would it be and why? 
Maybe Stella Rimington. I love a good conspiracy theory and I’m convinced the government are up to stuff all the time. I bet she knows some very interesting stories. 
 
What is your favourite film of all time? 
I wish it was something intellectual or more highbrow but probably Big. It’s a great film!!! The most recent film I saw that I loved is The Favourite. It is so different from the Hollywood formula, it’s totally weird but in a good way! 
 
What is your best advice for people starting out in business? 
Go to everything you can, meet loads of people and try to help them out if you can. I believe in the law of attraction. Also, with my marketing head on, I’d say try to be really clear about what you do, who it benefits and how it helps them. Don’t try to be all things to all people, you won’t appeal to anyone. 
 
What's next for you and your business? 
I am starting a monthly marketing coaching club to try to get a few businesses in a room and help them with their marketing together. This is a good way for me to work with small businesses for an affordable fee while still being able to earn what I need to so I’m hoping it takes off and I get to meet more interesting business owners. 
I’m really inspired by all the people getting off their butts and doing it for themselves in all manner of weird and wonderful ways! Helping them to be more successful and being paid to do so seems like an ideal job to me! 
 
Gerri Moore
 
 
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